Once a Miele, Always a Miele
Immer Besser
There are many good reasons for choosing Miele. Since the company was founded in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be forever better than our competitors and forever better than we already are. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime!
Once a Miele, Always a Miele.
Miele test lab
Embodying the unwavering commitment of 'Immer Besser,' we are always in pursuit of elevating our standards. Take a look at some of the stress and endurance tests our laundry, vacuum, and kitchen appliances undergo before they reach the market - choose Miele for outstanding performance and long-lasting quality.
Outstanding quality
Miele appliances, whether they are used for laundry care, vacuuming or in the kitchen, are subjected to the strictest stress and endurance tests before they are launched on the market. Miele has won many tests carried out by the Stiftung Warentest, a German consumer watchdog organisation, proving why it is the number-one choice.
Miele design
Our design represents innovation, value and timeless elegance. It shapes the relationship between the person and the product, meets expectations, facilitates handling and creates trust. Numerous awards for outstanding product design attest to the fact that Miele succeeds in this particularly well.
Sustainability
Protecting people and the environment and doing business responsibly, for generations to come. That’s what sustainability means to us. More specifically, we want to ensure energy efficiency and resource conservation with our products and production processes, and also to take responsibility for our employees and company. Miele holds the German Sustainability Award, is a member of the UN Global Compact sustainability initiative and is a signatory of the “Diversity Charter”.
History
Two families, one company: founded 125 years ago by engineer Carl Miele and businessman Reinhard Zinkann, Miele still belongs exclusively to direct descendents of the pair. With 11 employees, 4 lathes and a drilling machine, Miele and Zinkann launched their first cream separators and butter machines in 1899 in Herzebrock, Germany. Their guiding principle, “Immer Besser” – which translates as “Forever Better”, still shapes the company today.
The Miele group
